Greyhound : 2020-2021


    The pandemic is becoming endemic.


        We all long to escape from the cruel reality which is not something to celebrate as it has a profound impact on the world.
        Staring at the global pandemic in the face, greyhound are examining how to alter lifestyles to survive the best human possibly can.
        Stucking at home, living the “WFH” norm, Greyhound Original draws motivations from mundane household objects that were one ignored out of familiarity.
        The same old activities such as cross stitching, flower arrangements and hanging photo frames become outlets to enrich our soul and create inspiration for this collection.








To accompany on ”The Great Escape”    


Mother’s outdated curtain become a springboard for essential       
while beaten welcome mats are turned in to t-shirt designs.       
The running herds of horses with alpha mares on the old rugs       
lead us into another world where old movies are on repeat       
and we do not need to measure temperature on a daily basis.       








The collection stresses comfort and styles that are deeply personal and suited for the new world
where the greatest escape is nowhere else but home..sweet home.